Brand Philosophy
Brand
Philosophy
Philosophy
Nature Ingredient
+ Acne Solution
We are a skincare brand dedicated to creating highly effective products using natural and active ingredients.
Our mission is to address skin concerns with gentle yet powerful formulations. By actively listening to our customers, we develop products that target specific skin needs with simple and effective solutions.
Philosophy 1:
Sustainable Value Consumption
For Your Daily Life
Anua deeply considers consumer's skin concerns, focusing on effectively promoting natural skin health.
With an emphasis on natural ingredients, we prioritize lean components. Most of our products are certified vegan, cruelty-free, and use FSC-certified paper and soy ink for packaging.
We advocate for value consumption that takes the environment into account.
Philosophy 2:
Customer-Validated
Product Performance
Before release, every Anua product undergoes routine NPS* testing with outside experts and real customers.
We continue to monitor reviews and conduct additional NPS tests with our customers, giving us confidence in our product quality.
All new Anua products must pass clinical tests by trusted organizations before being released to ensure their effectiveness in addressing your skin concerns.
Philosophy 3:
Simplest Yet
Professional Solutions
Anua offers a diverse lineup tailored to various skin concerns. We propose the simplest yet most effective solution: products with specialized ingredient lineups for your skin concerns that can be used in both your morning and evening skincare routines.
Anua avoids using harmful ingredients that can irritate or worsen the skin. We insist on using only gentle ingredients that your skin will appreciate, making our products suitable for all skin types.
